Amy Johnson A2 music video: December 2016

Did the performance shots enable you to identify the star/singer?

Yes, as there was alot of them
yes
Yes, the majority of the shots were of the star/singer making it easy to identify her
Yes, for sure
Yes
It was easy to identify the singer, and it gave a clear representation of her feelings
Yes
Yes
Yes they did very clearly, straight from the start
The performance focused on the singer and performer all the way through and could really identify who it was
Easily see the main singer
Yes, I liked the performance shots that were used-the one in the beginning with the bruises was really effective-and told a story by themselves-Sophie’s acting was really good swell-and you felt empathy towards her right from the start.
Yes
Yes
Yes, very quickly realised she was singing about herself in a abusive relationship
Yes
Yes
Yes, the singer was displayed in the most shots

2) Were there enough close up’s of the main artist?

Yes
yes
Yes, most of the shots were on the main artist
I’d say so
Yes, just the right amount
There was enough close ups
Definitely
Yes
Yes they were, however there could have been maybe a few more different angles because it did seem like most of them were from head height
There was a handful of closeups of the artist which was in detail showing the purpose of the performance
Plenty of close ups
Yes, I think that there were enough close up’s of the main artist-and I liked the fact that she was central alot of the time and singing directly into camera-it helped to create a connection with the audience and viewer-and really helped to tell the narrative
Yes
Yes
Yes, close ups show her in pain mentally as well as physically
Yes
Plenty
There were lots of close up shots of the artist

3) Did you understand the narrative of the video?

Yes, I feel it was made quite clear
yes
Yes, from the narrative of the video I gathered that the star was suffering from domestic violence
I did
yes, was made very clear
The narrative was clear and interesting
Yes
Abusive relationship, but in love
Yes, it was made very clear
The narrative of the performance was very well understood and was the main focus
Narrative easy to understand
I think so, Sophie was in an abusive relationship-and it was about her getting out of it-I liked the shot of the happy together aswell-as it suggested that just because the relationship seemed ‘normal’ on the outside that things can still be wrong-not every shot is black and white.
Yes
Yes
Yes, young woman who has finally had the courage to leave her controlling abusive partner.
Yes
Yeah I understand very good
I understood the story it was told perfectly, the scenes were made very clear

4) What did you think of the star’s representation? (His/Her image)

I thought she was portrayed quite well as the victim with the makeup showing the bruises
She was pretty, and the makeup was well done and effective
I thought the star’s representation was of a young woman expressing her feelings about her abusive relationship.
I thought the representation was very appropriate for the theme of the video
I thought she was represented as someone who was stuck between what she loved and what she knew was right, which I felt was ideal for the song choice
The representation of the star showed how she was willing to stay with him, until it was too late, which she managed to escape.
I think she represented what was tried to be shown very well and it truly showcases the story being told
Hers was really good, he was portrayed aggressive
I think her image was spot on for this type of music video because she doesn’t have too much makeup on and isn't over dressed for the video and I think this makes the viewers relate to her as she is just a normal young girl
The image of the performer was well thought out and showed the purpose of the piece
Represented well (I’m guessing a girlfriend of beating boy)
I liked the use of binary opposition with Charlie wearing a white shirt at the beginning, even though he was portrayed as the ‘villain’ within the story. I liked Charlie’s acting as it was very convincing- and i liked that he portrayed both the ‘villain’ (in the scene that he hit Sophie), but then as the good guy when they were talking it suggested that there were two sides to him and the majority of the people saw the good side. I liked how fragile Sophie appeared throughout the plot her acting was really good and you could see the emotion within it and how upset she was it made her very relatable to a lot of people. I also liked the fact that she was wearing casual clothing as these outfits looks are outfits that other girls can look at and replicate.
Very good portrayal. Image-victims usually have very low self esteem, so no makeup, nothing too showy to make them stand out, I think you have done that well!
They both represented a couple that was happy but behind closed doors they weren’t.
Good, not sexualised
The wounds look good
I thought it was well presented and got the message across
The makeup of the artist in the shower scenes were good, she was portrayed to be very serious which fitted the story very well

5) Was editing used well enough for the meaning to be clear?

Yes, I think it was used well
yes
Yes, the meaning was very clear, as the black and white shots clearly showed previous memories
Yes definitely
The editing was fantastic, loved the section towards the end where two shots merged together to create a flashback feeling, indicating she was really thinking which was good.
Editing was used well, it helped to show the change in time
Very well
Yes, I like when the images were layered near the end
Yes it was, it was just enough so the video remained quite simple and elegant as well as being interesting to watch (loved the part where the two clips were layered together) and also loved how the black and white shots clearly showed memories
The editing was really good and made the meaning clear and specific
Yes it made it clear
Yes, I definitely think that the meaning was clear and loved the closing shot with the broken phone and then the torn up photo showing her getting over it.
Yes, very clear
Yeah, I liked the bit in the mirror it was very clever
Yes, very clear meaning
Yes
It was used superbly
The switches of the scenes were good however some different camera shots could be used for example blurring.

6) Did you like the costumes/locations? Did you have a costume or location that you particularly liked?

Yes, again i thought the makeup was good for showing the bruises and I like the location where she ripped the photo up
Yes, I liked the wood location
Yes, I particularly liked the shots in the woods and in front of the pond
I thought the costumes and locations were good choices, however there was no particular favourite
I felt they all worked really well, I especially like the location where the two were having some form of picnic together, I feel this represented what the relationship was supposed to be like perfectly.
I like the costumes and especially the locations, were very good, as it showed that even if it happened behind closed doors, it effected people on the outside.
Yes, my favourite was the last scene where she was sat alone I think clearly demonstrated what was being told
I liked the dark bathroom scene
Yes I did, like previously said her costumes work well with the video as it plays on how she is just a normal girl
All locations were used effectively, the best two were in the house and when they were in the field as it shows that it isn't always noticeable outside of the home or when others can see.
Costumes just seemed usual clothes but shower part was good as it highlighted the personal aspect
I particularly liked the over the shoulder mirror shot, I thought the lighting and miss en scene in that shot was really good! I also really liked the fact that she wore casual clothing for a lot of the shots as it made her relatable. I also like the shower shot in the beginning as it really portrayed her vulnerability.
The costumes were accurate. I think someone in that frame of mind would have found a quiet place to sit and think more.
I liked how the locations changed from being happy in outdoor areas and not indoors
Costume shows her to be dressed like anybody else so you can empathise with her. Shower scene is most powerful as it shows the extent of the physical violence.
I liked the locations and the costumes but i don't have a favourite
Loved them, the shower one very unique thing to do and the bruises were very realistic!
Yes, I liked the location of the forest/woods place, it made it look although it was somewhere for her to escape

7) Would the music video encourage you to buy her music or products?

Probably not, not because of the music video because I don't usually buy things from just liking a video
Yes
Yes, as the video connected with the audience and the topic of the song could be related to people’s everyday lives.
Possibly
Yes
The music video would encourage me to buy her products
yes
Yes, I love her voice
Yes definitely would because the music video doesn’t make her seem to over the top and like a nice relatable kind of girl.
The music video encourages me as a viewer to watch out for the violence but also could make me buy more music
Yes it showed song well and the artist
Yes, I think that it would as I liked the overall affect of the music video.
Yes, she told the story well
Yes
Yes
Yes
Yeah, it gets to your heart
Yes

8) Do you believe the narrative to be able to encourage young girls who are in a bad relationship to get out of it before it is to late?

Yes, I thought the video gave out a good message
Yes, the video was extremely touching
Yes, as it showed that the violence could get worse and the singer was not happy.
I’d say so
Yes, it shows that even though it can be difficult, you can still get out
I believe this would be very encouraging to someone in a similar situation, and it would help them to be able to ask for help.
Yes I think it represented bad relationships very well and showed what was wrong with the relationship throughly
Could go even further to encourage girls to get out if there was another scene where it showed her happy and single with her friends or something at the end
Yes I do, the words are meaningful and could be inspiring to someone going through the same problems
I believe this will encourage both genders to get out a bad relationship before it is too late as it shows the emotions very well and also can show what happens later on.
Yes very
Yes, I definitetly believed the narrative and I thought that it was really strong and powerful
I think that an added piece at the end showing her happy that she got away would help.
Yes
Yes, the video shows that there are always people around to offer help and support
Yes
I believe not
Yes, it shows what it can lead to therefore girls will learn that if these things are happening it is wrong

9) Is the male character portraying an offensive message to other males stereotyping them as being violent?

No, I wouldn't say the video stereotyped all men
No, I just see his character as an abusive person but I know and understand that not all men are like that
No, because the video showed one couples relationship and didn't imply that all males are violent.
No, I wouldn’t say so
I don’t think so, I believe it sits comfortably in acceptable stereotypes for representation
I believe that the male character is portrayed in a way that isn't offensive to other males, but shows clearly how some people treat others.
No
No, there is other videos where men do worse
No i don't think he is at all, and i don't think this has been controlled well by the short clips of him, plus i also think it would make males really think about how they would make a girl feel if they were to be abusive aswell.
I agree this could be seen as a stereotype but on the other hand there is males who are in bad relationships but statistics may show it happens more to women
I don’t think so
No, I don't think that he portrays and offensive message to males or stereotypes them as violent as it could be easily be role revered and sen from an other perspective. It portrayed an abusive relationship it didn't portray an offensive message but portrayed the fact that abuse is always wrong and shouldn't be done, if anything it taught people not to do it.
No, not at all
I think in this situation it isn't as its a female artist I don't think it would look right the other way round.
I didn't find it offensive or stereotypical as there are men like that and if the video helps any woman leave and abusive relationship they that is a good thing.
It does stereotype males. So you could of done two different relationships one with the guy being abusive and the second being the female being abusive.
No

Upon reflection, from this final Target audience research I believe my goals have been met. From the results of this target audience research the TA received the music video really well, and in the way I hoped they would. Overall, I'm extremely pleased with the final product and i've had an incredible journey during the construction of the music video and my media creativity has been majorly improved.