Research Music video analysis 9: Ella Henderson- Yours

This is the establishing shot of Ella Henderson's music video 'Yours'. It is a reflection of the puddle which is reflecting a large tall building. I like this as an establishing shot as it is different to other video's due to using a puddle for the reflection of the setting.

The second shot used in the video is also of the setting around the music video. This is a shot that we wouldn't be able to do due to not living in a city or near a city. Using a shot of the location is effective for a music video are it creates the setting that the video is set in so helps the viewer to understand the story.

During this shot somebody is playing the piano which is implying that the video might use some performance footage. The black and white effect on the music video creates a feel of like an old fashioned love story which we see the video is about later on.

This is the first time the artist is seen in the music video. This is when she starts to sing. This is an over the shoulder shot but is also a side angle as you can only see the side of her face. Her hair and makeup for the video are very natural to fit in with the theme of her just waking up due to her getting back into bed later in the music video.

Here we see some memories on the fridge through pictures and quotes and 'I love you' messages. Until this point in the music I believe it is not completely clear that Ella is still in love with the person she is in love with due to the narrative not showing, but this sequence explains.

During this shot it is a performance shot that shows Ella

playing the piano. In music video's I like to see performance

shots as showing the artist performing makes the video

interesting for the viewer as it makes it more interesting for the viewer. 

At the end of the music video it is shown to the viewer that Ella is shown to be in a happy relationship as she is returning to bed to her loved one. The camera for this sequence then pans away from the bed and then fades out.

How this has influenced my planning:

• The use of a black and white effect throughout creates and atmosphere for the video. 
• Showing performance shots of the artist on the piano. 
• Having messages in the video (on the fridge) to imply the message of the video.