Research: TA evaluation of music consumption

Question1: 

From this question we established that people mainly consume music video's through 'Youtube'. This statistic did not really surprise me as I am the same as as our target audience and through youtube is the way I mainly consume music video's. This question has given us a good insight in to how our video would get watched by the public.

Question 2:

We gained positive feedback from question number two as all 20 people we asked to complete our handout said that they listen to music lots which is the best result we could of had for this question.

Question 3:

From question 3 asking how people mostly listen to music the majority of the results were youtube, however Spotify was another popular answer. I believe this as Youtube is software that you tend to watch on a computer or phone when you want to watch a music video not to just listen to music. Whereas Spotify can be used on the go via a phone, also Spotify have lots of deals to entice people in to become premium member so they can listen to music without wifi or internet connection which you can't do when your not premium, which is appealing to our target audience by having student deals.

Question 4:

From this question we discovered that the most music downloaded was downloaded through iTunes, which is a positive answer as it means they are officially downloading it not illegally. However the next highest answer was 'no' meaning that they don't download music, I personally believe this is due to people mainly listening to music on Youtube and Spotify and there is no need to download it as they can listen to it for free anyway without having to illegally download it.

Question 5:

One major surprise we have found from our target audience research is that 11 out of the 20 people asked never buy CDs and only 4 rarely buy them. For us this is a worrying statistic as we are trying to launch our star Sophia via a CD and digipak to this age group. To resolve this problem I believe we need to complete some more target audience research to investigate why people don't buy CD's anymore and to see if there is anything in particular that would make them buy a CD e.g a unique selling point that we could investigate doing for our digipak.