Group post:Research Music Channels

How this has influenced my planning

• I need to research a music channel that will show my music video
• I will need to come up with a logo for my star and music company
• I will need to come up with some background knowledge for my company

I believe that using music channels is not the most effective way of launching a new artist as they are not massively used in modern society as people use other methods of watching music video's such as youtube. Also it would not be easy to get a new star's music video onto a music channel as they are usually chart shows which count down the charts. Also for our target audience of teenagers I believe music channels would not be the most effective route to get our music video seen and to launch our star.

Group Post: Research Youtube

Every minute, more than 100 hours of video are uploaded to Youtube. Youtube has over a billion users, almost one-third of all people on the internet. Also the first Youtube video was uploaded on April 23, 2005, featuring its co-founder Jawed Karim at the San Diego Zoo.

The use of Youtube in the distribution and consumption of music videos has greatly increased over recent years. Due to it being so accessible and easy to use, as well as it having a wide range of choice and being free, it has quickly become the most popular way for an audience to view a music video. It also attracts an audience as it provides a way to give feedback on the video and inform the artist as to whether they like or dislike the music or video through the comments and likes/dislikes. This entices people as they can provide their own opinion and debate with others about their ideas. 

The video has a mix of good and bad reviews in the comments section, however the overall view is that it is a good song and music video, which can be seen from the likes/ dislikes, with the likes being 1,250,000+ compared to the dislikes being 40,000+. These views are reflected in the chart rating, with the song once being in the top 5.

The use of the comments section helps Youtube as it shows they are providing a platform to which an audience can communicate with other audience members and the artists themselves, however it can make or break an individual video as bad comments will discourage people from enjoying the music video, or point out mistakes that may have been created in the production by highlighting certain times during the video that other audience members should specifically look out for errors in.

As an institution Youtube is very successful, with over a billion users accessing the site daily. This then reflects into the huge amount of people that subscribe to music channels, such as Vevo. Vevo is one of the most popular music channels that release official music videos for all types of music, although it is predominantly pop music on their channel. They boast an impressive 1,059,700,000+ subscriber count and over 523,754,380,000+ views, showing that Youtube is now one of the most successful places for a music video.

Institutions:Research ITunes

How this research has influenced me:
After my research into iTunes I discovered that it is such a large company that for an unestablished star it would not be the best way to launch a new artist into the industry. For our target audience of teenagers other methods such as Youtube and social media would be a much more effective way of getting our video seen by our target audience.

Group Post: Research Goodwin

Andrew Goodwin had a theory that there are many different types of music video, the main three being performance, narrative and concept. Other styles include animation and combined styles. His theory said that all music videos fit into one of these styles.

A performance music video is where the video shows the artist or band performing their music to an audience, as if they were at a concert. This can be sourced from an actual concert. An artist may use this type of music video as it is the cheapest and easiest to produce, with no money being spent on multiple locations or costumes, or even actors/dancers. An example of this is Bon Jovi's 'You Give Love', where the video is taken at a gig, and their singing is occasionally directed into camera which helps keep the audiences attention.



A narrative music video is where a story is created that weaves around the lyrics of the song. These are more expensive due to having to pay for costumes, props and set. Typically there are also a number of actors involved, and occasionally the artists themselves are featured in the video. An example of this is The All American Rejects's 'Gives You Hell', where the video is centered around the members of the band arguing with their neighbor due to the two houses having people with different personalities.



A concept music video is created to show an idea or a concept that is quite often obscure and not true to real life, rather being relatable to real life. Due these videos being slightly odd in a sense, it interests the audience and draws them in. An example of this is Fall Out Boy's 'Sugar, We're Going Down'. In the video, the boy that is centered around is presented as different from the others due to the use of antlers, which he is shown to be resentful of as people treat him badly because of the anters. No-one actually has antlers which shows that this is concept instead of narrative as it is addressing an issue instead of just portraying a story.



How this research has influenced me:
This research has been useful to me as it has shown me the different categories of music video that there are in the industry. Also we have decided that our music video is going to be a narrative video as it is going to tell a story throughout. As we feel that a narrative music video will be most appropriate for our song due to the lyrics.

Group post: Research The history of the music video 'Gravity'

The history of the music video gravity from Morganbullock

Group post: Research The history of music video's

Music video from 1960 2016 from Morganbullock

Research: Promotional media for Sara Bareilles

From the website

This is the homepage for Sara Bareilles. There are numerous different tabs to be opened from the homepage of her webpage such as: tours, news, music, video, store, sign up, social and share. Also there is six different pages that rotate advertising different articles and information about Sara.

 Also on the homepage of the website it advertises the release of Sara's book. She is releasing a song that explains the journey of her creating music and writing her own music.

Another feature of the homepage is that it advertises the musical 'Waitress' this is a musical in which the score for the musical was produced by Sara Bareilles. This is a great advertisement to put on Sara's webpage due to advertising the musical but also intriguing people who like Sara to go watch it due to being music by her which features on the musicals poster.

This is Sara Bareilles image. She is 36 years old. This is an older music artist in todays society. Considering she is older the the average pop star she dress very modern and in 'trendy' clothing. Sara  in 2007 released her song 'Love Song' which featured on her album Little Voice which 3million copies were sold and was nominated for two Grammy awards for Sara. In 2004 was when Sara released her first single which was 'Gravity'. During Sara's musical career she has been nominated for numerous awards, shown in the table below.

From the table it is very clear that Sara has been nominated but been unsuccessful in receiving any of them. But her latest three nominations are yet to be released to whether she has won or not. Her latest three nominations are for her musical soundtrack 'Waitress' which is a new broadway musical with the score and lyrics created by Sara.

Here is the tour page of Sara's official website. There is a large amount of synergy between this and the homepage due to sharing the same house style. The whole page looks identical to the homepage but this page only has the one image of Sara whereas the homepage has a rotation of different things on a timer. Sara is not currently on tour and does not have any plans regarding a tour which is stated on this page.

At the top of the website there is all the keywords that lead you to other parts of the website. Apart from when you select the 'Social' button. After selecting the social button the social media icons appear at the left hand side, this are all shortcuts directly to Sara's social media pages. This is making it easy for fans to find her on social media and places like iTunes and Youtube.

Her newly released book

Sara has recently released a biography "Sounds like me my life (so far) in song" which is shown above. In Sara's book it goes through her journey as a music artist and all of her previous albums. Having a biography is a great way of informing fans and others of the work she has done and about all of her albums.

Sara's previous album's

Above is all of Sara's albums that she has released. It is clear from the amount of albums that she has released that she is a successful music artist. Eric Rosse is Sara's music producer as he is the co-president of EMBR music aswell as being a composer and producer.

From this research I have discovered the numerous amounts of cross media promotion one artist in the industry has. Having a range of promotional things is a good idea due to targeting more of a variety of people and getting the artist known by people.

Chosen Song: Sara Bareilles

Gravity

Something always brings me back to you.

It never takes too long.

No matter what I say or do

I'll still feel you here 'til the moment I'm gone.

You hold me without touch.

You keep me without chains.

I never wanted anything so much

Than to drown in your love and not feel your rain.

[CHORUS:]

Set me free,

Leave me be.

I don't wanna fall another moment into your gravity

Here I am and I stand so tall, just the way I'm supposed to be.

But you're on to me and all over me.

Oh, you loved me 'cause I'm fragile

When I thought that I was strong.

But you touch me for a little while

And all my fragile strength is gone.

[CHORUS]

I live here on my knees

As I try to make you see

That you're everything I think I need here on the ground.

But you're neither friend nor foe

Though I can't seem to let you go.

The one thing that I still know is that you're keeping me down.

You're keeping me down, yeah, yeah, yeah, yeah

You're on to me, on to me, and all over...

Something always brings me back to you.

It never takes too long.

We have chosen as a group to create our music video to Sara Bareille’s song ‘Gravity’. As a group we have numerous songs in which we liked and had many ideas for but after listening to all the songs we liked this one came out on top. When we took the time to listen to the image we felt these lyrics created imagery in our heads of things we could create and do just from listening to the song’s lyrics. However shortly after choosing the song we quickly realised that the song had already got a music video. So on behalf of our group I emailed Sara’s management and explained what the song would be used for and what we were aiming to do and shortly after we got a reply confirming that we were fine to use the song. Other positive qualities about this song is that the speed of the song is fairly slow for the majority which will make it easier for our singer to sing along to and also easier to create movement that fits to the music.