Spotify Research

I believe Spotify is a great way to get new music heard, and would be a great way to launch a star. Due to Spotify randomly playing songs of the same genre if you are not on Spotify premium which the majority of people aren't, this is a great way for the song to be heard by the correct genre audience. A downside to Spotify is that is doesn't show music video's which is the main promotional device we are using to launch our star, so I believe Spotify will not be the most effective way to launch our star, however will be a useful tool to use to help the song get heard.