Research: Rhianna digipak research

Above is Rhianna's album cover for 'Loud'. During my research for digipak's I believe that this cover is one of my favourites, this is due to the photograph that has been used on the front being so eye catching and appealing to the audience. The use of bright colours really makes the pictures stand out and the constant theme of red is really appealing.The use of the block red colour is linked with the connotations of raw, luscious love also being an erotic colour so supports Rhianna's sex appeal. I also like the sans serif front as it is very simple but is very clear to the audience what the name of the album is. When creating the digipak for my music video I like the idea of creating something similar to this meaning using a close up photo of our artists face showing emotion as I believe it to look very unique and a great way to launch a new star's album like we are aiming to do. 

Here is the back of the digipak, at a first look I do not believe the back to entail much synergy with the front of the digipak. For example the use of the bright fiery red of the front cover is not shown here apart from on the panel of the side of the CD. However another attractive, appealing photograph is used her of Rhianna, seeing her surrounded by floaty clothes and wearing white lace portrays her to innocent here, whereas on the cover it was advertising a flirty, young, attractive female, whereas a different more innocent side is shown here. A san serif font is used here again to show the names of the songs on the CD, using a light red colour carrying through a little synergy from the front cover. On the back pane of the digipak it is conventional to have the list of the songs, a photograph, the album production company and a barcode. 

 Here is the CD for the digipak, again with another theme going on compared to the front and back of the digipak. However I like the use of a solid, beautiful image on the CD as it really looks effective. Yet again the san serif synergy has been carried through to the CD as the artists name and the album name have been carried through onto this. Having a close up image of a flower is something that my group should consider for our CD as its not conventional to have a photograph of the artist on the CD so we could consider using a flower or something else with relevance to our music video.

Above is the limited addition digipak that was sold when the album first was released. The difference being this was a foldable case instead of a standard generic plastic one. Also this edition has a CD and also contains a DVD of the making of the 'Loud' album. This however was a couture edition and in UK HMV stores was retailed at £89! But this digipak is know for being extremely large due to normal digipaks and extremely unique.