Target Audience Research 2

Our target audience for our music video of 'Gravity' has a audience of 15-30 year olds. This is a young target audience due to that being the main age group of Sara Bareilles. However we had to make sure that our narrative idea that we have had will be appropriate for our target audience due to main theme of our video being an abusive relationship. So as a group we decided that a target audience of 15-30 would be perfect as that age group would understand the narrative we are putting into our video.

Our group is going to create a myspace page for our star as we feel this is a fantastic way of advertising her. Also we are considering making a Facebook page. Using social media as a form of publicity for launching a new star is brilliant as the majority of teenagers and young people have a social media account for at least one sight. During researching myspace we discovered that 'The Arctic Monkey's' launched their career from myspace due to it being one of the most popular social media sites at that time, and since they have the same target audience as Sara Bareilles we feel we should promote Sophia in that way.

How will we appeal to a female audience? Sara Bareilles sings a lot about love in her songs with emotions which for a young adult/ teenage audience can appear very relatable. Sara might appear as a role model to some girls as through her songs its suggests that she understands heartbreak and how others feel so her audience might idealise her. Sophie (Sophia) will have to portray a strong teenager who has a voice for women due to having a strong narrative (domestic violence) for the narrative portrays her as somebody who could be looked up as a role model for dealing with situations like these.





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