Research: Adele 21 digipak

Above is Adele's digipak for her album 21.There is clear synergy shown between her front cover and the back of her digipak, however the actually CD decoration appears to be significantly different. On the front of the digipak a sans serif font has been used to write the artists name and the album name. I like the the font that has been chosen for this as it is very simple but looks really effective as it complements the stunning dramatic photo which is on the cover. The font also looks sophisticated and is clear for the audience to identify who the artist is. Synergy is also created on the digipak through the use of black and white images on the front and the back. The photograph on the front cover is very appealing and creates a classy grown up feel about the album, this could be useful due to appealing to an older audience due to the cover of the digipak. However Adele also has a following of the younger generation due to having numerous hits in the charts, so I feel the photograph that has been used here was a fantastic choice due to appealing to both audiences. On the back of the pack a simple conventional track list has been used to present the songs entailed in the CD. Using another simple sans serif fonts continues to synergy onto the back and is clear and easy for the audience to read. Furthermore another black and white sophisticated photo is used on the back of the pack, this conforms to the star image that Adele has created for herself through her previous albums. The photograph is very audience based due to the artist staring directly into camera which almost gives the impression of Adele staring at the buyer. To complete the digipak is the CD, in the case I would say that the design does not follow the synergy from the previous sides of the CD, however I like the use of the bright green as it projects some colour into the case showing it is not all serious due to the main theme of black and white on the cover. Some parts of the synergy has been continued through the pack including the sans serif font that has been used almost creating a paint brush effect to put the 21 onto the CD. 

Conventions of a digipak: 

• A full scale image with text overlay
• Range of font sizes: the largest is the artist and name of the digipak
• Images of the star
• Centralised text
• Text wrap